How to Design a Wedding Crest and Ideas for Your Own

Plus, 20 beautiful ideas to make your own.

Courtesy of Cami Monet

When it comes to personalizing your wedding, the possibilities are virtually endless. If you're looking for ideas, know that one of the most elegant and unique options available to you is creating a wedding crest that speaks to the two of you as a couple. The crest—a symbol that typically includes initials, personal icons and some sort of ornate detail like flowers—can become a personalized touch added throughout your day's paper goods and overall design. “It's a great way to work with a designer and still get a white-glove experience without having to go the completely custom invitations route,” says watercolor artist Cami Monet Miller of designing a wedding crest with an artist. “Custom art will really elevate any paper piece and make it feel extremely bespoke.”

Meet the Expert

The crest will usually be introduced on your save-the-date cards or wedding invitation suite before being used on details like cocktail napkins, signage, and party favors, but you can be as heavy-handed or subtle with its inclusion as you'd like. If you’re curious about wedding crests, whether or not you should design one for your big day, and how to effectively use your design throughout the ceremony and reception, we’ve got your covered. Here, our experts weigh in on all-things wedding crests, and we share beautiful examples to inspire your own design.

A wedding crest is a symbol created for a ceremony and reception that contains multiple elements, often including the couples' initials or joint monogram. Think of it as an old-school coat of arms, but with a romantic twist (though some people still do go the traditional regal route). “Typically, when we design [wedding crests], they're not that intricate—more modern than Victorian-looking crests,” shares Joy Montgomery of The Stationery Bar. Today’s designs tend to be done in watercolor and are usually a circular shape featuring initials or names in the middle surrounded by decorative flowers or greenery with some meaningful symbols throughout that are personal to the couple. That's certainly not your only option, though. They’re completely customizable, so the design is totally up to you. Some couples put their wedding date in the middle rather than initials, and others prefer a more ornate, symbol-heavy crest than one that features lots of floral motifs.

Though there is a difference between a crest and a monogram, Montgomery says the two are very closely linked, and for some couples, the more simple look of a monogram is more appealing (creating one also tends to be less costly). Both become something special for the wedding and beyond.

Wedding crests “help [couples] preserve their memories for years to come,” says Mongomery, who adds that a custom design can ultimately become a modern family crest to be passed down through generations. It can be used for personalized stationery after the wedding, in home décor like embroidered pillows, and etched onto heirloom-quality crystal stemware, flatware, and serving pieces. When designing a crest, you should think about the meaning you’d like it to have; if you like the idea of passing it on to future generations is appealing, you may go with initials or a last name rather than a date so it’s not so specific to the wedding day, for example.

So, what should you include on your wedding crest? “Designing a crest is like making a cake: you can keep it classic or simple or go absolutely wild,” says Miller. All of her crests start with a base “ingredient” of flowers, which she uses as a frame, but you can choose vines, greenery, or even just simple lines for a more streamlined look. The monogram in the middle is, of course, the main event and can be customized by choosing the vibe of the font—traditional script or more modern. Then, Miller starts layering in the main symbols of the crest, which will usually appear at the top or bottom—things like a meaningful place, animal or other symbol. “And finally, it's time for the little sprinkles,” says Miller. Along the sides, she will add nods to favorite hobbies, sports, foods, pets, and so forth.

“This is where the magic really happens. Crests are unique in the sense that I can bring in a couple's love of hot wings and hockey in a sophisticated way—and why yes, I did add buffalo wings and ranch dressing into a crest. It always blows their mind,” she says. “It's the unexpected pairings that make the best crests because every illustration plays an important part in telling the story."

Most crests start with a wreath of flowers. “We often use floral inspiration from the bouquet, but flowers in my crests can also be representative of special people or locations. For example, a bride asked to use forget-me-nots to symbolize her late grandmother, and I love incorporating state flowers as a nod to hometowns,” explains Miller.

Pets are a super common symbol on wedding crests as they’re often the first “child” a couple has together. Dogs and cats are, of course, the most common, but if you have a really special fish or bird in your life, show it! Other times, animals can have significance in other ways than as a family pet—equestrian couples may choose a horse, or if there’s a farm in the family, a favorite cow, goat, or alpaca may make the cut.

Another common symbol to include is a building or place. This could be the wedding venue, the spot you got engaged, or your shared home. You can also go a little more abstract with a depiction of a landscape that means a lot to you as a couple—be that the beach, the mountains, or a city skyline (maybe two cities brought together to symbolize the both of you).

For couples rooted in tradition, existing family crests or coats of arms may be incorporated or family heirlooms like an antique engagement ring passed down through generations.

To make a crest truly personal, small symbols throughout the outlining frame can add visual interest and also take on secret little meanings. Miller has incorporated running shoes, Hawaiian shirts, ginger jars, stethoscopes, passports, sushi, surfboards, and footballs. “Making all my crests chock-full of surprises—like a Ferris wheel that represents the Santa Monica pier—is a must, and I love coming up with creative ways to offer sneaky nods to unexpected details about the couple,” she explains.

Some crests are more simple, letting different types of greenery and flowers with small details like bees and butterflies shine. It’s almost akin to how personal you want to get with your vows in front of your guests—you decide which elements of your relationship to share with loved ones.

As artists, both Montgomery and Miller encourage going the totally custom route by hiring a designer. “A professional takes off the pressure of doing it and makes it look cohesive,” says Montgomery, warning of the pitfalls of DIY sites out there. “It’s hard to piece it together and tweak the size and the color. You may not understand the proportions and how to make it larger without distorting it.” That being said, there are sites out there that allow you to create a crest from a template and piece it together using pre-designed elements. It can be more cost effective, so if this is the path you take, Montgomery suggests doing your homework and shopping around. She says Etsy is a user-friendly option.

Another way to work around a tight budget (Montgomery’s pricing, for example, starts at $500 for a custom-designed crest) is to opt for a custom monogram. This more simple design is less labor-intensive and can give you a bespoke element with a lower price tag.

Once you have your design, it’s time to decide where and how you will display it. The invitation suite is the most obvious place, but there are tons of other fun ways to make use of your one-of-a-kind piece of art. Montgomery recommends using it on napkins, programs, thank-you tags, and even a modified version as a floater on the dance floor. “Think of the crest as your wedding logo. You can use it everywhere, and it really makes your day-of details feel cohesive,” adds Miller. “My favorite unexpected ways to use them are for corn hole boards, custom-printed stir sticks, and dance floors. I've even had couples use their crests for flags on their getaway boat.”

At the end of the day, no matter how you choose to incorporate your crest, it will be something that is yours and only yours. Looking for more examples? Below, 20 ideas we love.

Photo by Ninety Three Creative

This couple went all out on the branding for their spring wedding in Cincinnati. They worked with their stationer to create a custom crest featuring with their initials and a floral wreath reminiscent of the big-day flowers, which was then used on multiple other party elements.

Photo by Heather Waraksa

We love the idea of using your custom wedding crest throughout the party, so go ahead and add it to everything from your favors—like these petite matchboxes—to your wedding cake.

Photo by Emily Nicole Photo

Do you two share a four-legged friend? For their Dallas wedding, this couple knew they needed to pay homage to their dog, so their stationer included an adorable watercolor illustration of their pup on the bottom of the couple's crest. You can do something similar to ensure that important member of the family is included on the big day, whether they're physically present or not.

Photo by Ross Harvey

If you're having a custom crest made for your big day, we fully encourage you to use it anywhere you see fit. For this couple's four-part wedding in Italy, the groom commissioned a pair of velvet smoking slippers that featured the special design to wear during the reception.

Photo by Laura Gordon Photography

In addition to incorporating their initials and the wedding date, this crest—which was designed for one couple's North Carolina nuptials—gives a nod to a special place for the bride and groom in the form of a watercolor mountain landscape. Include your own wedding locale or a spot that holds meaning for the two of you—the city where you both met, the place you call home, or the spot where you got engaged—for a personalized design.

Photo by Ninety Three Creative

Make your first dance extra special by having your custom crest emblazoned across the floor. We love how perfectly this design fits with the rest of the day's décor.

Photo by Julia Wade

Highlighting the letters "S" and "N" as a nod to each spouse's first name, the stately crest created for this garden wedding was used throughout the invitation suite in different color palettes. If you'd like to use your custom crest throughout your marriage—say, on personalized stationery or home décor items—this is a good option, but if you're looking for something that can serve as a family heirloom, opt for a last initial instead; it has more staying power and can be passed down through future generations.

Photo: Du Soleil Photographie; Design: Ettie Kim Studio

If you want your wedding signage to feel unique and special, this is a great place to add in your wedding crest—especially if you've opted for a more classic, understated design. The illustrated floral crest here doesn't detract from the important information highlighted below, but it does help customize a décor element that could otherwise be overlooked.

Photo by Janine Licare Fine Art Photography

If you're including a number of symbols that hold meaning to the two of you as a couple—as was the case at this colorful Washington wedding—don't feel like you have to create a balanced, symmetrical design. This beautiful illustrated crest features their initials, flowers, and a bumble bee, and the slightly off-centered formatting makes it feel charming and fresh.

Photo by the Collective by Concept Photography

Want to ensure your guests actually look at your wedding ceremony programs? Make them pretty! If you're going with a simple card design, adding your custom crest is a simple way to upgrade them.

Photo by Caroline Lima Photography

The orange and pink ranunculus from this couple’s wedding in the Texas hill country were forever immortalized in the form of a vibrant watercolor crest. To create a cohesive design, let your stationer know what your overarching floral design plans are so they can work those blooms into your final crest.

Photo by Adriana Rivera

If you're treating your guests to wedding welcome bags, we love the idea of including your custom crest on the elements inside. It's a great way to tie this gift back to the wedding itself and create a connected experience.

Photo by Ninety Three Creative

Your custom wedding crest is a great way to keep the day's overarching design cohesive. Commission favor tags featuring the design so that every part of the day feels connected.

Photo by Laura Gordon Photography

While we love an ornate wedding crest, we recognize that they're not for everyone. If you prefer a more streamlined, traditional look, the stamped crest designed for this couple's elegant Michigan wedding might better speak to your tastes.

Photo by Amber Gress

It's important to keep guests hydrated at your wedding reception, and we promise you that everyone will be more inclined to grab a drink of water if you're serving that H20 in customized cups featuring your crest.

Photo by Amy and Stuart Photography

What's better than a delicious signature cocktail? A delicious signature cocktail that's served alongside a custom napkin, of course. If you're using your custom wedding crest throughout the day's design, including it on unexpected details like practical paper goods can make a huge impact on guests.

Photo by Will Reid Photography

Tying the knot in the spring? Incorporate flowers that nod to your specific season, like tulips, daffodils, and peonies. In the fall, dahlias are a great choice.

Photo by Ross Harvey

There's no better way to dress up basic white cocktail napkins than by adding on your custom crest. In addition to their initials and a floral motif, this couple included the location of their multi-day wedding as a way to further brand their celebration.

Photo by Ninety Three Creative

Serving a pre-ceremony cocktail? Start branding the party from the moment guests arrive by handing out sips in cups that feature your beautiful custom crest.

Photo by Kaity Brawley

We fully support anyone who wants to display their custom wedding crest as often as possible—especially in high-impact ways. Have yours printed across your dance floor or work with a lighting designer to have it displayed on the one that already exists in your reception space.